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Embedded
Technologies - Software and Hardware
Davis-Marrin has been doing media relations and tech
communications for embedded technologies since we first
opened.
Ken Marrin is a former EDN Magazine editor and many of
the embedded industry's leading editors and writers have
worked on a freelance basis for Davis-Marrin writing and
creating technical articles, case studies, white papers,
technical documents, etc.
Our expertise in embedded covers the spectrum - from
military and aerospace, to industrial control and
manufacturing, to telecommunications, wireless
networking, and consumer products.
Our software expertise includes real time operating
systems, Linux, embedded Windows and Linux, networking
stacks, integrated development and debugging suites as
well as streaming video and compression technologies. We
also are experienced with telecom technologies such as
SigTran, SS7, VoIP, CDMA, TDMA, etc.
Our hardware expertise encompasses all types of single
board computers, boards and peripherals, including VME,
CompactPCI, ATCA, AMC, blades, PMC, DSPs, processors and
chips, power supplies, etc.
Davis-Marrin has launched and handled PR for a wide
range of software products. This encompasses deeply
embedded real time operating systems from companies like
Green Hills, ENEA and BAE Systems, chip and silicon
level and embedded software, telecom software for SS7
and Sigtran, and management and security software for
wireless networks.
We can get you meetings at Embedded Systems Conference,
Bus & Board, etc., as well as coverage in all the major
embedded books such as EE Times, cPCI & ATCA Magazine,
Embedded Programming, SD Times, EDN, RTC, COTS, VON,
Telephony, ECN, Boards & Solutions, etc. When we call
these guys, they pick up the phone.
In addition, we can help you with technical writing,
case studies and web site content creation.
Indoor and Outdoor
Wireless Networks
Davis-Marrin has been doing media relations and tech
communications for Wi-Fi and wireless networking since
1994. We know the technology and we know the editors and
analysts.
Even better, they know us, like us and most importantly,
they trust us.
Davis-Marrin worked with Lucent and AT&T to launch the
first 802.11 products - including coordinating all
phases of the well known WaveLAN brand worldwide
We worked with Agere Systems to successfully launch the
ORiNOCO brand worldwide.
We worked with Proxim to successfully promote their
entire wireless LAN and wireless WAN product lines. This
includes 802.11a, 802.11b, 802.11g as well as a variety
of indoor and outdoor point to point and point to
multi-point products.
We worked with Wi-LAN to promote their lines of
proprietary, OFDM and WiMAX outdoor wireless networks
and technologies.
In addition, we can help with technical writing, case
studies and web site content creation. We wrote much of
the Wi-Fi Alliance's web site at www.wi-fi.org
Business
Software and Services
We are experienced with a wide range of online and
enterprise software solutions for business and the
enterprise.
We currently represent Mercado, the leader in e-commerce
search software.
We have also represented business software solutions
from ScheduleSoft and GMT, consumer software solutions
from companies like muvee, Sarnoff (e-vue and VideoBrush).
ScheduleSoft is a leading market provider of enterprise
shift scheduling software.
GMT Corp provides powerful workforce optimization
software solutions that are sophisticated and easy to
use. GMT enables companies to make sound workforce
management decisions, increasing productivity,
profitability, and employee satisfaction.
Consumer and
Business Electronics
Video & Digital
Imaging
Davis-Marrin can provide both PR and technical expertise
regarding camcorders, digital cameras, digital
multimedia products and software, computer peripherals
and consumer and office electronics.
This includes hardware, software and related internet
services.
We helped Sarnoff launch two new products for end users
- VideoBrush for creating wide format panoramic images
from digital image files and e-Vue, a maker of MPEG-4
imaging tools.
We also were instrumental in launching the first
wireless networking products for the home - the well
known and famous Lucent Technologies WaveLAN as well as
its next generation ORiNOCO products.
This involved a great deal of education and industry
interaction, convincing home users and enterprise that
not only was wireless networking effective and secure,
but that it worked, was easy to install and was cost
effective.
These campaigns encompassed numerous product launches,
extensive testing and review cycles with magazines like
PC World, PC Magazine and Network World, and the writing
of press releases, white papers, case studies and
technical notes.
Davis-Marrin was also instrumental in launching various
consumer Internet service oriented web sites such as
CallWave, a leader in Internet telecom services,
ClickMovie, an innovator in video on demand and Internet
delivered video & multimedia content.
We launched LiveWave and Obvious Technology, developers
of Internet video hardware and software for
entertainment, education and security.
We have also worked with muvee Inc., out of Singapore
and helped them to popularize "autoProducer", their
automatic video editing technology worldwide.
Other consumer hardware clients have included Accordance
Systems, which recently launched an affordable and easy
to use RAID system based on the new Serial ATA
technology for consumers and small businesses who need
an effective storage solution or a high performance
multimedia production storage and playback solution. We
also launched a unique video device for presenters and
home theater use for OTC Wireless that combined state of
the art video and wireless networking technologies.
We worked with Pearl Technologies to help launch their
local ISP, broadband services and electronic PBX
business in the San Diego area.
Other consumer expertise has encompassed the areas of IP
phones, consumer and business storage devices, USB and
I/O devices, cellular telecom, online back-up, Internet
access, etc.
One of our principles, Mark Shapiro, is currently a
contributing editor for several major national magazines
and specializes in writing about consumer technologies,
especially video and imaging - camcorders, computers and
digital still cameras.
In addition, we can help with technical writing, case
studies and web site content creation.
. Mail:
mshapiro@davismarrin.com
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