At DMC, we provide our clients with a full spectrum of services ranging from media relations, product reviews and launches, and article placement to tradeshow activities and press/analyst tours.

We get you press.
 

Product & Company Launches

One of DMC's primary strengths is our ability to showcase new products and technologies. 

 

TARGET

We can identify key local and worldwide media who cover your technology and services. This includes trade press as well as general media and business press.

DISTRIBUTE

Using our own databases as well as third party databases, we package your news and supporting materials to produce maximum impact and send it out via HTML or text. 

REAL-TIME MEASUREMENT

We can track who reads your release and announcement and follow-up as needed.



Press, Shows and Speaking Activities

Press tours, tradeshows and press releases are excellent tools to get information about you and your product out to the public.  DMC arranges and attends interviews for clients and follows up with editorial contacts. 

DMC can develop a list of opportunities for you, coordinate participation and develop the necessary papers and presentations. 

We can also set-up and coordinate keynote, panel and/or session speaking opportunities at various shows and conferences. This is one of the best ways to position your company and staff as leaders in your industry. as well as to directly generate sales leads.

Key Benefits of Press Activities:

  • Press tours familiarize editors with your products and company.
  • Press tours give you the opportunity to talk in person with editors and analysts.
  • Tradeshow attendance generates sales leads.
  • Tradeshow attendance offers a low-cost opportunity to meet with industry media and analysts.
  • Tradeshows present the perfect opportunity to showcase and launch new products and services to an attentive audience.
  • Press releases keep your news in front of editors and allow them to become more familiar with your product and company.
  • Press releases promote brand recognition.
 

How we help you with product, technology and company launches::
  • Work with you to develop the best strategy and tactics - within your budget
  • Target the appropriate editors, analysts and thought leaders in your industry.
  • Write and distribute press releases and announcements that get picked up in the trade and business media - Internet, print and broadcast.
  • Develop and host press and analyst briefings - whether in person on the phone, we are involved in all phases of setting up, coordinating and monitoring the briefing - this includes development of messaging, position papers, PowerPoint presentations and other documents.
  • Provide immediate follow-up for editors and analysts to ensure that all additional requested materials and information is supplied on a timely basis. We also follow-up with your team - to provide feedback and guidance in order to maximize the efficiency of your organization's messaging.


Strategic Planning



Key Components of a Solid Plan:

  • Tracking editorial calendar topics and roundup articles.
  • Writing and pitching contributed articles, case studies, position papers, technical documents, etc.
  • Coordinating reviews and product testing programs.
  • Writing, distributing, and following up with press releases and customer announcements.
  • Arranging briefings with industry editors and analysts.
  • Coordinating and implementing product tests and reviews.

 

 


 

DMC works with clients to design and implement a public relations and marketing plan that outlines realistic goals and details the objectives, activities and timeline to achieve results.  DMC assists clients in all aspects of strategic planning and implementation, from identifying target audiences and publications to introducing the product or technology. 

We can also provide media relations and public speaking training. 
 

Articles

DMC knows how to write product news articles and sidebars that industry publishers want to print. Very few PR firms are as successful in this as we are.  Publishers often request the articles before we write them.  

We are successful in getting your products and technologies included in round-up articles and technology overviews.

DMC regularly lands articles in the top business, trade and public interest publications, including Wall Street Journal, Network Computing, Network World, CRN, COTS, TIME, Los Angeles Times, New York Times, PC World, PC Week, EE Times, PC Magazine, etc. Contact us to get more info on how we can get your company into your favorite print and online publications..

A well-placed article:

  • Is more affordable than buying expensive advertising.
  • Gets more exposure - and validates your product - better than advertising.
  • Can be reused and replicated; and the editor/reporter is now a 3rd party advocate of your product.


Davis-Marrin Communications © 2007